The global organic and natural tampons
market is expected to exhibit a strong 8.67% CAGR over the forecast
period from 2018 to 2023, according to the latest research report from
Market Research Future (MRFR). The market was valued at USD 590.6
million in 2017.
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The organic and natural tampons market
is mainly driven by the growing awareness about the harmful effect of
plastic pollution on the planet, as manufacturers of tampons and other
personal hygiene products are increasingly focusing on delivering
environmentally viable products that can be used en masse with no damage
to the environment. The increasing awareness among consumers about the
ecological viability of organic and natural tampons is likely to be a
major driver for the global organic and natural tampons market over the
forecast period.
The growing population of working
women in developed as well as developing countries is also likely to be a
major driver for the global organic and natural tampons market over the
forecast period. Working women tend to have a higher awareness about
the benefits of various tampon products and also tend to be more
ecologically conscious, leading to a growing demand from the organic and
natural tampons market. The rising prevalence of urinary tract
infections among women is also likely to drive the demand for tampon
products that don’t contain potentially harmful chemicals, leading to a
growing demand from the organic and natural tampons market over the
forecast period.
Organic and Natural Tampons Market Competitive Analysis:
Leading players in the global organic
and natural tampons market include NutraMarks, TOM Organic, Maxim
Hygiene, The Honest Company, Seventh Generation, BON, ALYK, Bodywise,
and Procter & Gamble.
In May 2019, Tampax and Always, the
feminine hygiene product brands of Procter & Gamble, introduced
their first line of organic tampons, branded Pure. The products are made
from organic cotton and are free from chemical dyes, chlorine bleach,
or artificial fragrances. The two companies also announced that Pure
brand organic tampons will incorporate a social welfare scheme, i.e. for
every specially marked Pure brand tampon sold, the company will donate
one tampon to girls in impoverished communities.
Organic and Natural Tampons Market Segmentation:
The global organic and natural tampons market is segmented on the basis of type, size, odor type, and region.
Based on type, the global Natural Organic Tampons Market is segmented into cardboard applicator, plastic applicator, digital tampon, and others.
Based on size, the organic and natural
tampons market is segmented into junior tampons, regular tampons, super
tampons, and super-plus tampons. The regular tampons segment accounted
for the largest share in the global organic and natural tampons market
in 2017 and is likely to hold on to a dominant share over the forecast
period.
Based on odor type, the organic and
natural tampons market is segmented into fragrance-based and
non-fragrance-based. The non-fragrance-based segment is expected to
account for the largest share in the market over the forecast period.
Organic and Natural Tampons Market Regional Analysis:
North America dominates the global
organic and natural tampons market, followed by Europe. The organic and
natural tampons market in both these regions has been driven by the high
awareness about feminine hygiene products, the increasing awareness
about the environmental footprint of these products, and the growing
population of working women. Companies in these two regions are likely
to focus on environmental viability as a key USP over the forecast
period, as environmental consciousness has steadily grown in these
regions and is likely to dominate policy decisions in various sectors
over the forecast period.
On the other hand, the organic and
natural tampons market has experienced slow growth in developing regions
such as Latin America, the Middle East, Africa, and Asia Pacific. The
lack of awareness about feminine hygiene products in these regions has
been detrimental to the organic and natural tampons market in these
regions, as even regular tampons are not used widely. The low disposable
income of women in these regions has also contributed to the lack of
growth prospects for the global organic and natural tampons market.
However, the growing population of working women in Asia Pacific and the
increasing awareness about feminine hygiene products in developing
countries such as India, China, and South Korea could emerge as
significant drivers for the organic and natural tampons market in Asia
Pacific over the forecast period.
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